01
Free
Free Maps check
We look at where you show on Google Maps, the homes ranking above you, and your reviews, and send a short, plain-English summary.
Senior care marketing · San Diego
Get found by the families looking for care.
More San Diego families calling you directly from Google Maps, with no per-lead or move-in fees.
Who we help: San Diego senior placement agencies, board-and-care homes and home care
The people who help San Diego families find care, serving San Diego County, from Oceanside to Chula Vista and East County.
Senior placement agencies
Independent senior placement and referral agencies.
Board-and-care homes
Small residential care homes for the elderly (RCFEs), often 6 beds or fewer.
Home care and elder care
Home care agencies and elder-care professionals.
Stop paying middlemen for families who could call you directly
Most families start on Google. When your profile isn't showing, referral sites take the call and charge you per lead or per move-in.
Families search Google Maps first
"Board and care near me" and "senior placement San Diego" show three homes on the map. Those three get the calls.
Referral sites cost you on every move-in
And the same family is often passed to several providers at once.
A direct call is yours
No fee per lead, no shared inquiry, and a family who already chose you.
The Direct Family Calls plan
One flat monthly fee, month to month. No per-lead or move-in fees, and no long contract.
Your Google profile, managed
We claim or set up your Google Business Profile and look after categories, service areas, photos, posts and Q&A.
More reviews, every one answered
Simple, compliant ways to ask happy families for reviews, and a response to every one.
Show up where families search
Consistent name, address and phone across directories, and fixes so you appear for "board and care San Diego" and "assisted living near me".
A monthly calls report
The calls and direction requests your Google profile brought in, in plain English.
Add-ons when you're ready
Optional extras on top of the plan.
Website for your care home
A fast, mobile-friendly site that explains your care, your approach to rates, and how to reach you.
Google Ads
Carefully targeted search ads for families who are actively looking, with tracking for calls and inquiries.
Social posting
Regular posts on Facebook, Instagram and your Google profile, so families see you're active and caring.
How it works: three steps, starting with a free Maps check
02
Together
Plan
We agree on the few changes that will matter most.
03
Ongoing
Launch and manage
We handle the work and send your calls report every month.
Free Maps check for San Diego care providers
See where you stand. No cost and no obligation.
What you get
- Where you show on Google Maps for the searches families use
- The three homes ranking above you, and why
- Calls you're likely missing
- Your top three fixes
About Silverpin Marketing
A San Diego practice that keeps its client list small.
Silverpin Marketing is a San Diego-based local marketing practice founded by Rian Williams, a San Diego homeowner with more than 20 years in healthcare who knows firsthand how families search for care.
We work with a small number of care businesses so each one gets real attention.
Frequently asked questions
Who does Silverpin Marketing work with?
Senior placement and referral agencies, board-and-care homes (RCFEs, often 6 beds or fewer), home care agencies and elder-care professionals across San Diego County.
What does the free Maps check include?
Where you show on Google Maps versus the homes ranking above you, the calls you're likely missing, and your top three fixes, in plain English. No cost, no obligation.
How do I get started?
Book a 15-minute call, call or text (619) 648-4950, or email info@silverpinmarketing.com for a free Maps check. Then we agree on the changes that matter most, handle the work and send a monthly calls report.
How is this different from paying a referral site?
Referral sites charge per lead or per move-in, and often share the family with other providers. We help families find and call you directly from Google, for one flat monthly fee.
Contact Silverpin Marketing
Silverpin Marketing · San Diego, California · Serving San Diego County
Phone and text
Hours
Monday to Friday, 9 am to 5 pm Pacific.
Texts and voicemails are answered the next business day.